Marketing Your Passion - Nine Steps to Success
Find a mentor.
Someone you can
trust. Someone who has a system. Someone
who already has the results you are looking for; this has to be someone who is
willing to listen to your needs and actually cares about your success.
She/he must also have a financial interest in your success. Make sure she gets
paid EVERY TIME you do!
Then
make sure that she/he has duplication on her/his team and that there are scores
of others on the team whom are having success using the system . . .
ask to be introduced to a few of them. You will find that this is where most
will come up empty because they are leaving a trail of destruction and not
success wherever they go.
Make
sure that the products being sold are legitimate stand alone products.
Products
that would sell themselves if on a shelf in a store, etc. Most
network marketing and direct sales companies out there are built around the
compensation plan and NOT a stand alone product. If what you are marketing is
NOT a stand alone product, you will have a hard time building residual income
and a stable business as most people will not be able to duplicate what you are
doing and your attrition will be huge.
One way to tell if the products are viable is to see what percentage of the
products sold is retail sales. If people are only buying the products to be able
to turn around and sell them to other recruits, beware. This is so
critical. Besides, who doesn’t want to be proud of what they’re selling? There
are enough legitimate companies marketing legitimate products out there.
Find one that feels right to you!
Next you
want to make sure the team you are working with has a turnkey marketing system
in place that anyone can duplicate.
A
fool proof system that ANYONE can plug into and get instant results.
If you have to figure out your own lead generation or if the company
relies on recruiting family or friends, purchased leads or newspaper advertising
. . .
RUN.
RUN
FAST!
If you don’t have a reliable way of getting quality
prospects in front of what you are offering you cannot be successful long term.
The system should also replace most of the redundant and boring things that
cause most people to fail. Turnkey marketing systems that actually are proven to
work are difficult to find. This is usually the weak link . . . Look closely.
Make
sure that the company has a long term vision and is going to be financially
stable as long as you are going to be marketing for it . . .
.
If the company has
bad PR, it’s for a reason. Bad PR kills companies quickly.
Also, make sure the company is NOT hiding offshore in the
Bahamas
or
Panama
somewhere to keep out of reach of the Attorney General. This is a key sign of
the company’s true colors.
Find a
direct sales company.
We
have personally never achieved a significant income with
MLM
or network marketing type business models. The attrition is too big and the
commissions too small.
Make
sure you don’t have to pass up any sales as part of a qualification process . .
..
You
should be in an income earning position from day one. This
is so critical.
Make
sure that the company you are working with has no conflict of interests . . .
You can
recognize this as large monthly fees, selling you leads or partnerships and
alliances that are designed to line the company’s pockets with your money.
Find a
company where you don’t have to do any personal selling or explaining.
Make sure there is
a team of people in place to do this for you. You should have an entire team of
people to support you. A solid company will always give new
people a spreadsheet with at least 20-30 leaders’ contact information on it to
make sure that there is a lot of support accessible.
Learn to
trust your gut.
If
you feel good about what you’re doing then pursue it with everything you have.
If you are leery and can’t get straight answers about
products, services or systems . . .
RUN!
They aren’t telling you the whole story and only want your money.
You should be able to tell very easily if someone really does care about
building a long term successful relationship with you or if he/she is just
trying to sell you something. There are hundreds of scams out there. Beware.
Many are cloaked in innocence and opportunity. Look closely.
Finally,
ask yourself. "What I am about to do is it something that can I be passionate
about? Am I willing and eager to share it with others?
If
not, how can you be successful if you lack the self confidence and pride in what
you are doing. Do something meaningful and make what you do
about "helping others." Be proud and passionate and if you
are using the right system, it will be impossible to fail.